The KeepCup reusable coffee cup has helped transform the take away coffee experience since its release in 2009. The Cosmic Sky range has just added the extra dash of colour to the coffee drinking experience. Each stunning new colour combination is inspired and named after happenings in the sky and beyond.
 According to Anu Agarwal, CEO of The Green Ecostore, “The recently launched ‘Cosmic Sky of 2013’ are immensely popular in Australia and the UK and we hope the coffee drinking population of Middle East will love this vibrant range of lifestyle coffee cups. The new range of KeepCup aim to add energy and fun to our core message of positive sustainability and reuse. Supporting ‘green initiatives’ like the KeepCup, makes a good business case for corporate sustainability. It invigorates employees through participation in a culture of improvement and innovation.” A KeepCup compared to a disposable paper cup (including coffee) sees a: 36-47% reduction in global warming, 64-85% reduction in water use, 91-92% reduction in landfill waste annually Most disposable paper cups are not recyclable. The typical paper cup is made from a composite of materials, kraft bleached paper sprayed with a polyethylene coating. Paper cups are often impregnated with toxic dyes which make them difficult to recycle. The plastic lining in disposable paper cups means they are not recyclable. KeepCup features:
Made from #5 polypropylene – the food safe grade plastic
Sealable and lightweight
Dishwasher and microwave safe
Matches standard industry coffee medium size
Fits in car cup holders
Medium KeepCup (355ml) fits under the group heads of espresso machines
Can be individualised using the unique band system KeepCup is available in three standard sizes - the small 8oz cup, the medium 12oz cup and the large 16oz cup. The size range means KeepCup suits large chains and individual cafes. The cups, lids, bands and plugs can be mixed and matched to create original and exciting colourways. Coffee variants are embossed on a silicone band around the outside of the cup, making it possible to highlight individual preference with a permanent marker. The average life of a KeepCup is four years! About KeepCup KeepCups have been designed, tooled and manufactured in Victoria, Australia. Thus far, over a million KeepCups have been sold worldwide. Since June 2009, KeepCup users have diverted an estimated 30000 tonnes of disposable cup waste from landfill, that's about 2 billion disposable cups. KeepCup users have stopped 750,000 trees being felled for paper pulp. KeepCup aims to support and encourage a change in the way eco-citizens of the world enjoy their takeaway coffee. About The Green Ecostore The Green Ecostore was started in early 2010 with a desire to introduce green living. We support environmentally friendly manufacturers & designers. All customers are guaranteed products which are ‘green’, easily absorbed into the ecosystem, without compromising on design or quality. The Green Ecostore strives to offer high quality products that are either - Biodegradable, Environmentally safe, Handmade, Natural, Recycled, Recyclable, Reusable, Sustainable or Organic. The Green Ecostore is promoting a lifestyle that includes being aware of the environment, yet enjoying high-end products without forgoing quality & design. The Green Ecostore products are now available at the following outlets: • The Green Ecostore in Mercato Mall, Dubai
• Milk & Honey in Palm Island and Meadows Town Centre
• Dubai Aquarium in Dubai Mall
• The Green Ecostore showroom in Khalid Al Attar Tower, 101, Sheikh Zayed Road
• The Green Ecostore Online store at [www.thegreenecostore.com]
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